It's 4:47pm on a Friday.
Sarah rings three firms.
Sarah was rear-ended on the M1 this afternoon. She calls your firm first — it rings out. Everyone's gone home. The next firm sends a contact form. The third picks up, talks her through it, and books her in. You find the missed call Monday — three days too late.
You weren't the wrong firm. You were the slow one. One person can't catch every call — and one missed call never feels like much. Until you count a year of them.